How Will You Use WordPress in 2022?

Episode 31 December 29, 2021 00:18:14
How Will You Use WordPress in 2022?
WP Review
How Will You Use WordPress in 2022?
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Hosted By

Joe Casabona

Show Notes

As we reflect on 2021 and prepare for 2022, I want to pose a question to you: What will you use WordPress for in 2022? The mission of this show in 2022 is helping small business owners in the WordPress space grow beyond the WordPress space.  And as much as we should serve our WordPress community, WordPress needs to serve us. So I'm posing the question again: what will you use WordPress for in 2022? Plus, my picks of the year.

Brought to you by GoDaddy Pro

Note: A previous version of this episode refers to Uncanny Automator as a competitor. The audio has been updated with the correct references.

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Episode Transcript

As we reflect on 2021 and prepare for 2022, I want to pose a question to you. What will you use WordPress for in 2022? And we'll talk about all of that as well as some of my favorite WordPress things from 2021 on today's episode, episode 31 of WP Review. Welcome to WP Review. A show that provides an analysis of what's happening in WordPress and what it means for users and business owners in the ecosystem. This podcast is brought to you by GoDaddy Pro, which you'll hear about later in the show. My name is Joe Casabona. And it is the last episode of 2021. And it's also the last fortnightly episode. This episode is moving to weekly. Thanks to more generous support from our sponsor, GoDaddy Pro. So starting next week, starting in 2022, you will get me weekly. And a few things are changing. Because of that, this is going to be less of a news show, and more, more think pieces, right? This is something I said a few months ago as I reflected on what I wanted this show to be, and what my role in the WordPress community is. And that's the main segment for today. And we're going to skip the top stories because it's been a slow week. FrostWP was acquired by WP Engine, which was pretty obvious. A month ago when Nick, the other half of Frost was hired by WP Engine. It was only a matter of time, right, before WP Engine officially acquired Frost. So that's the only news that I had written down. But that doesn't matter 'cause we're talking about that's old news at this point. Maybe the bigger news is I welcomed my third child into the world. Our third child, my wife and I welcomed our third child, Abigail Grace. She was born on Christmas Eve at 8:08 PM. And, everyone is happy and healthy and doing well. Now, before we get into today's main segment, I do want to give you some picks of the year. Usually, the picks are saved until the end of the show. But, I want to end this show with a good and important question, and this will not take too long. So lots of people are doing their awards and their picks and whatever, and these are not awards. These are just things that stood out to me as a WordPress user in 2022. 2021 rather. So, my picks of the year. For theme: Kadence, and Kadence Blocks. I'll lump them together, even though Kadence Blocks is technically a plugin. So Kadence, Kadence Pro, and the whole suite of Kadence products. I switched most of my sites to Kadence in 2021. And I'm super happy with it. Kadence blocks are the closest thing you'll get, I believe to a page builder inside of the block editor or inside of Gutenberg. And their latest edition, Kadence conversions makes pop-ups really easy. So Kadence has been an integral part of my own building strategy. I guess in 2021, it will continue to be into 2022. I don't know that I'm going to switch…the only major holdout now is the How I Built It Website. And that went through a fairly hefty redesign over the last year or so. And so I'm not sure if I'm going to just switch over to Kadence because there is custom coding and stuff there. But I do plan to move away from Beaver Builder on that site, and I'll be using Kadence Blocks for that. So it'll be a fun experiment to see if Kadence Blocks work well with other themes as it does with Kadence. But my theme of the year is Kadence and Kadence Pro. For plugin: Uncanny Automator. Again, because it's been such an important part of my own strategy. When I launched my memberships in January, I discovered that Restrict Content Pro couldn't do this really important thing I needed to do, which was talk to Zapier. But Uncanny Automator did the automator plugin now. And it does a whole bunch of other stuff too. So I upgraded my license. I installed it on [howibuilt.it] as well as [creatorcourses.com], and on my own personal website. And I'll be playing with it a lot more. But that plugin has saved me hours, has made the process of becoming a creator crew member so easy, especially when it comes to making sure that members get access to my private podcast feed. So, Uncanny Automator for the win. That's my plugin of the year. There are runners up here, runner ups, runners up. Learndash because of the leaps and the giant strides it's made in 2021, including getting bought by Nexcess or StellarWP. I think it falls under the StellarWP brand. But that plugin added subscriptions recently. And so now I'm wondering if I can ditch WooCommerce subscriptions. But that's a whole other thing. And then BlockMeister is another plugin that allows you to easily create block patterns without code. So shout out to that plugin. And those are my runners-up as far as, so there's… the last four categories here. I'll just run through really quick. Service app as it relates to WordPress, newsletter and podcast. So service: RSS Feedbin, specifically because I have signed up for a lot of WordPress-specific newsletters, mostly because I wanted to see if anybody, if any of them were covering me. No. not really. I wanted to get news for this show. But Feedbin has been such a great tool for setting up an email address to have those newsletters go to, and then just having it sent to my RSS reader. So RSS, as I move into the podcast space more to, you know, that's just podcast feeds or RSS. So RSS has been really important to me. It feels like more this year than in many years. So RSS is my service of the year. App, as it relates to WordPress. Ulysses. I've talked about Ulysses on this show and how that's where all of my writing goes. And it integrates so well with WordPress. It even allows you to update posts now. So if you publish a post from Ulysses, you can also update it and it'll happen automatically, which is just fantastic. So Ulysses remains my favorite writing app. Newsletter: Post Status. I love what Corey Miller is doing over there. Corey and David Bissett and the rest of the team, they've really turned it up in 2021. And when Post Status hits my inbox, I stop what I'm doing, and I proved that newsletter. And they've given me a lot of love as well. They've shouted out my podcast episodes, and lots of other stuff. So thank you to the folks at Post Status, and for promoting my work. But also for just putting on a great newsletter. And finally, podcast: WP Builds, which has been very popular this year in the WordPress space. But, Nathan Wrigley specifically, I was on the show a bunch of times this year, and it's always a pleasure. When you go on a panel show, it could be a crapshoot, right. And other panels show I've been in or have been less pleasant, we'll say. Nathan always keeps it clean and positive, and it keeps you well-informed, there are no surprises. And they cover a lot of good ground. So WP Builds, my WordPress podcast of the year. Thanks to everybody for doing such great work. This year, it's really felt, I don't know, it felt like a banner year to me in WordPress. Even as I kind of slide out of WordPress specifically, it felt like a banner year for me. So, the theme: Kadence. Plugin: Uncanny. Automater service: RSS. App: Ulysses. Newsletter: Post Status. And Podcast: WP builds. Those are my picks of the year. Now, let's get to the main topic. But before we do, I'd like to tell you about my friends at GoDaddy Pro. GoDaddy Pro is an experience tailored specifically to the needs of web designers and developers and helps them more efficiently manage their work and deliver results for their clients. Combining website, client, and project management, GoDaddy Pro is an integrated solution made by and for web professionals. Whether you're new to web design or looking to grow your business, you'll find the tools, products, guidance, and support to help you deliver results for your clients. At the heart of GoDaddy Pro is the hub. From one intuitive dashboard, the hub seamlessly brings your sites, clients, and projects together. Manage and monitor all your client's WordPress sites from a single place. No more juggling multiple client passwords. With one click, perform bulk updates, backups, and security checks no matter where your client's sites are hosted. You will save time and free up your day. Integrated project management makes it easier to keep track of your client communications and deliver projects on time, electronically signed, notarized, and store documents. You can create a visual timeline to break down projects into smaller tasks to stay on track and on time. Access all your client accounts with a single sign-on, through their tailored shopping experience byproducts that help clients grow their business like powerful e-commerce stores using WooCommerce. You can always reach dedicated knowledgeable customer support 24/7. And on top of all that, you'll find a thriving community of web designers and developers who share advice, insights and learning opportunities. GoDaddy Pro is free to join. Head over to [go.me/wpreview] to get started. That's [go.me/wpreview]. Thanks so much to GoDaddy Pro for their support of this, and every episode of WP Review. So, what will you use WordPress for in 2022? Now I have my own goals to think about. And I'm straddling a bit of a line. I'm moving outside of the WordPress space while continuing to include WordPress as a crucial part of my content. It will be a secondary focus of the creator crew, where I'm going to show creators how to create consistently and make money doing it. And WordPress is going to be a big part of that because that's where we'll build our platform. That's how we'll monetize our platform. But it is the secondary part. However, it is the primary focus of my LinkedIn learning courses. I am already scheduled to create LinkedIn learning courses through August 2022. So we're already talking about my next three or four courses which are largely focusing on WordPress. And of the 10 in the library, eight of them, nine of them are WordPress specific. So there are those things. And then there's this podcast. And my mission, as I've mentioned in previous episodes, the mission of WP Review in 2022 is to help small business owners in the WordPress space grow beyond the WordPress space. And that might sound cynical, right? There's no money in the WordPress space. Maybe you've heard me say that before. You've certainly heard me talk about how people in the WordPress space undervalue their own work and other people's work. You got my thoughts on ACF, and you've heard my thoughts on lifetime and premium pricing and things like that as well. So, through that lens, it might sound cynical, but it's crucial being in any bubble stifles growth. And getting other points of view is the antidote. I'm getting those points of view. That is what has shaped the mission of this show moving forward because I'm planning a workshop in March with my friend, Brittany. And she said, “So what should we charge for this? And what should we charge for The VIP offering?” And I said, “Are people going to get mad that we're charging them twice?” And she said, “No.” And I thought that because of the way I've been conditioned by only really working in the WordPress space. So getting out of this bubble is the antidote to growing your business, I think. So I'm going to pose this question to you again. What will you use WordPress for in 2022? And I challenge you to think beyond just I'm going to build X with WordPress, or I'm going to build Y, but for WordPress. I think WordPress-specific spins on more general services like product hunt, or Udemy are bad. They're not going to be as good as the product hunt or the Udemy or the whatever. But you can look for an episode on that in the near future. That's one of my main topics I'll be covering early in quarter one of 2022. And further, that's not even what I really mean. I don't mean what are you going to build with WordPress in 2022? Here's what I mean. In the last episode, I talked about Cura Personalis. That, by the way, thanks to everybody who listened or read that. The article version of that episode was a very popular episode. I got a lot of really good thoughts from people. And so I talked about Cura Personalis. And part of the reason we’re here, or part of the reason I talked about that is that we hear a lot about how we should give back to WordPress. And we should give back to WordPress as long as WordPress is serving us. As long as we are served by WordPress. What have you done for me lately to quote Janet Jackson. So how will WordPress serve you in 2022 might be a better question. How will you use it to advance your goals? Where does it fall in your strategy to put food on your table? WordPress is a tool after all. Automattic uses it as a tool. Nexcess and GoDaddy, other hosting companies, Awesome Motive, ACF, and Delicious Brains, they are using WordPress as a tool to advance their goals. Even the popular YouTubers, right? WTuts and WP Crafter. Yes. They're using WP and they’re helping people with their tutorials, but they are using WordPress to advance their own personal goals. So while I can say WordPress powers all of my websites, that's not the answer to the question, What will you use WordPress for in 2022? My answer will be different. In 2022, I'm going to use WordPress to help creators generate income with their content. I'm going to use WordPress to turn aspiring developers into freelancers with tangible marketable skills. I'm going to use WordPress as a conduit to reach as many creators and small business owners as possible to show them that there's a whole world beyond WordPress. And that world needs people to show them how to leverage WordPress. So I'll ask you one last time. What will you use WordPress for in 2022? Thanks so much for listening. Thanks to GoDdaddy Pro for sponsoring this episode. If you want to get even more WordPress insights and subscribe to this show, head over to [wpreview.io/subscribe]. You can find all the show notes over at [wpreview.io]. And if you liked this episode, share it with a friend. Until next time. Until next year. I'm Joe Casabona, and I'll see you out there.

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